Microsoft hasn't said a lot about the new TV products and services it's developing this year, but the company has revealed the executive chosen to lead the effort.
Tom Gibbons, a vice president who had been working on mobile device strategy, is now leading the TV and service business within the Interactive Entertainment group.
The move comes as Microsoft is working with computer makers on a range of devices for connecting TVs to the Internet to stream TV and video services, building on the company's Media Center software that's being challenged by new products from Apple and Google.
Simulatenously, Microsoft is working on a range of video services for the Xbox platform, which has been offered in some countries as a modified cable box.
Gibbons has experience releasing gadgets and consumer products. Earlier he was VP of the specialized devices and applications group, leading strategy for groups that built Microsoft's automotive software, Surface computers, hardware and Macintosh software.
His new position was disclosed in a bio updated March 16 on Microsoft's press site, which was called out by Mary Jo Foley at ZDNet.
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