Just In Time For Trenta: Send Your Facebook Friends Starbucks Card eGifts

Starbucks, the coffee giant, has just launched an electronic gift card program called Starbucks Card eGifts. There's two primary ways to top-up your (or your friends') gift cards. The first is simplest, and that's by going to the Starbucks Web site and telling it which e-mail address to send the funds to. Nothing too complicated there, and you can specify whether to send a predetermined amount ($5, $10, $15, or $20), or you can send however much you like. And what kind of retail program would be relevant in 2011 without Facebook integration?

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