Talk to any large company in Silicon Valley and they'll be the first to tell you that they foster a culture where innovation is everywhere and engineer imaginations can run wild. Unfortunately, that's often just a complete fabrication from the company's marketing department. But even at companies that really do try to encourage innovation, it's often tough for engineers to pull themselves away from their workload so that they can tinker on a side project. That's an issue that faced YouTube several years ago. No, YouTube doesn't just pay lip-service to innovation ? the company, like its parent Google, allocates a good chunk of time for developers to work on their own projects. But oftentimes�engineers�simply didn't take advantage of their 20% time, so YouTube came up with an answer: instead of trying to get its engineers to spend one day a week on side projects, it decided to launch a biannual event where they spend a whole week crafting whatever they can think up. Earlier this month, YouTube invited me to talk with a few team members about this so-called New Ideas Week and how it got started. They also shared some projects that are currently in the works and got their start during the Week ? things like a new version of YouTube built from the ground up for children, and a new Qik-like mobile service for live streaming. 
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