AOL has picked up Pictela, an NYC-based startup that offers a platform capable of injecting branded rich media such as video, photos and apps directly into various online advertising and social media. The terms of the acquisition were not disclosed. AOL hopes the purchase will bring scale to its suite of advertising tools for advertisers, agencies and publishers, including the company?s new Project Devil display advertising format - which it intends to roll out across all AOL Media sites by March 31, 2011. 
TERADATA TELETECH HOLDINGS TECHNITROL TAKETWO INTERACTIVE SOFTWARE SYNTEL
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