Video ad network YuMe has acquired fellow video advertising company and competitor, Appealing Media. YuMe, which declined to reveal financial terms of the deal, will open up its first office in Europe (in London) with the acquisition. Appealing Media offers one of the largest mobile video advertising platforms in Europe. Appealing Media helps advertisers and publishers implement video ad campaigns across native apps, touch web and mobile web properties. The company's customers include ESPN, IPC Media, Bauer Media, and Universal McCann. 
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