Senator Jay Rockefeller (D-WV) has introduced a new "Do Not Track" bill to Congress that aims to hold companies accountable for collecting information on consumers after they've expressed a desire to opt out. Called the Do-Not-Track Online Act of 2011 (PDF), the bill would create a "universal legal obligation" for companies to honor users' opt-out requests on the Internet and mobile devices, and would give the Federal Trade Commission the power to take action against companies that don't comply.
"Recent reports of privacy invasions have made it imperative that we do more to put consumers in the driver’s seat when it comes to their personal information," Rockefeller said in a statement. "I believe consumers have a right to decide whether their information can be collected and used online. This bill offers a simple, straightforward way for people to stop companies from tracking their movements online."
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