Grind to a stand still
Amazon.com's mp3 download servers were almost brought to a stand still yesterday as Lady Gaga fans feverishly snapped up her new album, Born This Way, for a 1 day promotional 99 cents.
The American arm of the online retailer decided to offer the 15 track mp3 version on launch day for less than a dollar - a full $11 less than on iTunes. However, it seems that its servers couldn't cope with demand.
PC Mag states that it bought and started downloading the album at 2.45pm Eastern Time, but only one track had successfully arrived by 3.30pm. The other tracks steadfastly remained at 0 per cent complete.
One of the retailer's official Twitter accounts, @amazonmp3, had to apologise for the disruption to its service and confirm that, even with the massive delays the album would arrive eventually: "We're currently experiencing very high volume," it said. "If you order today, you will get the full?@ladygaga?album for $.99. Thanks for your patience."
The promotion is now over, and calm has seemingly been restored. Born This Way is now listed at $6.99 for the normal mp3 version. It's also available on the UK for ?3.99 until Sunday 29 May.
Tags: Amazon Online Audio Music Lady Gaga
99 cent Lady Gaga album freaks out Amazon servers originally appeared on http://www.pocket-lint.com on Tue, 24 May 2011 10:20:00 +0100
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