So it turns out that almost nobody wants people to check out their purchases. And also that just adding a social element to a feature isn?t enough to make it useful. The lessons of user adoption are sometimes learned the hard way. Thus is the story of the failure of
Blippy, a product that launched in private beta in December of 2009 and that we breathlessly fawned over
again, and
again, and
again and
again (and
again and
again�...).
SATYAM COMPUTER SERVICES SES SHAW COMMUNICATIONS SIEMENS CDW
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