Sunday, May 1, 2011

Apple may brand its rumored cloud services "iCloud"

Apple has reportedly been working hard to launch new cloud-based services for iOS and Mac users, including a revamped MobileMe and an iTunes-based "digital locker," all powered by a huge data center in Maiden, North Carolina. Now, a new rumor published Wednesday night suggests Apple may be calling its new services "iCloud."

According to GigaOm, a Swedish-based company called Xcerion had until recently been using iCloud.com to run a cloud-based storage service of the same name. Xcerion has just rebranded rebranded the service "CloudMe," and a source for GigaOm claimed that the iCloud.com domain name had been sold to Apple for $4.5 million.

Xcerion—not Apple or its domain name management service—is still listed as the domain owner in Network Solutions Whois database, so for now we consider this rumor plausible if unverifiable. Apple is believed to be launching its new services soon, since Apple has stopped selling new $99 per year MobileMe subscriptions. Apple is also believed to planning to discuss its digital locker service in early June at WWDC 2011.

UPDATE: Sources for All Things Digital confirmed that Apple definitely bought the iCloud.com domain name from Xcerion. However, they could not confirm the $4.5 million price Apple reportedly paid for it.

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