During your time online, you've filled out dozens ? probably even hundreds ? of forms of all shapes and sizes, covering everything from usernames to billing information. Unfortunately, nobody actually enjoys filling out these forms, which can lead to serious conversion problems for web apps: new users will often happily wander around a site to learn about a new widget, but as soon as you ask them for their email address or credit card information, most of the time they'll shrug their shoulders and head back to FarmVille. That's a big problem, and it's one that Reward Level, a new startup launching today, may have a solution for: it's incentivizing users to fill out forms by offering them hot deals as a reward. It sounds simple, but that's exactly why it might actually work. 
MANHATTAN ASSOCIATES LSI LINEAR TECHNOLOGY LEXMARK INTERNATIONAL LEVEL 3 COMMUNICATIONS
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