The Xmarks cross-browser bookmark synchronization service nearly had to shut down earlier this year because the company was running out of funding and still hadn't found a sustainable business model. Fortunately, they managed to find a buyer who intends to move the product forward and has a strategy for making it profitable. LastPass, a software company that offers a cross-platform password synchronization tool, has acquired Xmarks and is moving the product to a freemium model.
Xmarks users who are willing to pay $12 a year for the new premium version of the service will get extra features, including access to the new Android and iPhone mobile applications. The company is also offering a bundle that will allow users to get LastPass and Xmarks together for a single $20 annual subscription fee. A blog entry coauthored by the Xmarks and LastPass teams says that Xmarks development will be accelerated under its new ownership.
We tested the new Android application, which is now available from the Android market (an iPhone version is ready, but is still being reviewed by Apple). The Android app has some rough edges, but is quite useful despite the early stage of development.
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