comScore has just released an interesting study comparing the reach of Apple's iOS platform to Google's Android operating system in the U.S. The analytics and data company is reported that Apple's device with the iOS operating system, including iPhones, iPads and iPod Touches, have a combined platform reach of 37.9 million, outreaching the Android platform by 59 percent. comScore says that the installed base of iPhones slightly exceeded that of iPod Touches, both of which were approximately twice as high as the number of iPads. Among the 37.9 million consumers with access to the Apple iOS, only 4 million (10.5 percent) accessed the platform via more than one device. And the combined 37.9 million iOS users is 59 percent greater than the 23.8 million combined Android OS installed base, which includes users of both Android phones and Android tablets. Of total mobile subscribers, Apple iOS has a 16.2 percent share compared to a 10.2 percent share held by Android.
Tuesday, April 19, 2011
comScore: Including iPads, iPods And Tablets, Apple?s iOS Outreaches Android By 59 Percent
comScore has just released an interesting study comparing the reach of Apple's iOS platform to Google's Android operating system in the U.S. The analytics and data company is reported that Apple's device with the iOS operating system, including iPhones, iPads and iPod Touches, have a combined platform reach of 37.9 million, outreaching the Android platform by 59 percent. comScore says that the installed base of iPhones slightly exceeded that of iPod Touches, both of which were approximately twice as high as the number of iPads. Among the 37.9 million consumers with access to the Apple iOS, only 4 million (10.5 percent) accessed the platform via more than one device. And the combined 37.9 million iOS users is 59 percent greater than the 23.8 million combined Android OS installed base, which includes users of both Android phones and Android tablets. Of total mobile subscribers, Apple iOS has a 16.2 percent share compared to a 10.2 percent share held by Android.
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