A new study of mobile device users indicates that almost half use their handhelds to get some kind of local news or information. But will they pay for it? Here's the latest data: just ten percent of adults who use mobile applications to get local news/info pay for these services—one percent of all adults. And most of them say they're not particularly interested in paying much more.
"Many news organizations are looking to mobile platforms, in particular mobile apps, to provide new ways to generate subscriber and advertising revenues in local markets," notes Lee Rainie of the Pew Research Center's Internet & American Life Project, one of the sponsors of the report. "The survey suggests there is a long way to go before that happens."
The poll of 2,251 people was conducted in January by the Pew Research Center, the Project for Excellence in Journalism, and the John S. and James L. Knight Foundation.
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